Making speeches is the peak of oral communication. It makes or break both the Message and Messenger if it is not drafted or delivered persuasively. Pitching a speech just right is the dream of every speech-writer.
Let communication expert OUR TRAINER guide you down the fascinating road of speech writing, where even bad news can be made palatable – if crafted professionally.
Objectives
At the end of the one-day workshop, participants will be able to:
- Understand the psychology behind a good speech
- Writing Content to that psychology
- Knowing Your Target Audience
- Mind your Language
Outline
PART 1: WRITING PSYCHOLOGY
- Speech Impact on the Reptilian Brain
- Speech Impact on the Limbic System
- Speech Impact on the Neocortex
PART 2: SPEECH WRITING CONTENT
- The Message
- The Opener
- The Body
- The Kicker
PART 3: KNOWING YOUR TARGET AUDIENCE
- Horses for Courses
- Conveying Good News and Bad News
PART 4: MIND YOUR LANGUAGE
- Spoken English in Written English
- Sound bites
- Other Language Devices
Testimonials
“Effective, knowledgeable, and well-paced delivery” Edwin, Gov Tech
“Clear explanations and relatable stories” Desmond, Gov Tech
Who should attend
Speech writers who craft speeches or initial drafts for their top and middle managements. Even the occasional script writer will benefit from one-off speech-writing assignments.
Trainer’s Profile
Sunny is a Trainer of Trainers (TOT) and has taught many oral communication programmes ranging from speech-writing to spokesmanship. He is currently a board director of five international firms where the art of verbal communication is a key to winning contracts, customers and confidence. He was a deputy military security chief and head of the International directorate in Mindef’s Defence Policy Office, where speech writing for Ministers and senior government officials is a regular assignment for him. As a former desk editor in The Straits Times, he is aware how good speeches can be translated into good reports and interesting reads for the general public. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly on social issues for the local and regional; mainstream and social media.