email writing

Email Writing – Sharp Writing With Strong Etiquette

It may seem innocent enough – writing an email to a stakeholder on a routine matter or small issue. Yet it is such complacency and lack of professionalism that usually get a writer entangled in all sorts of difficult consequences – including a potential lawsuit!

Email can be informal without being casual, empathic yet empathetic. Equally, it can be serious without being cold. Bearing good or bad news takes a certain style that tells the reader that you care without sounding condescending or offensive.

Let OUR EXPERIENCED TRAINER help you write polite and pleasant emails and provide your readers with a sense of satisfaction in the correspondence and subsequent communication – even in writing difficult replies to challenging stakeholders.

Objectives

At the end of the one-day workshop, participants will be able to:

  1. Identify different types of email communication;
  2. Apply a good writing format;
  3. Provide reader satisfaction in reading the correspondence; and
  4. Writing replies to challenging stakeholders

Outline

EMAIL CONTEXT AND COMMUNICATION

  • complaint vs compliment
  • the good, the bad and the ugly

AIM, AUDIENCE AND ACTION

  • Purpose, Aim and Objective
  • Good news versus Bad news

EMAIL WRITING SKILLS

  • Content
  • Structure
  • Format

EMPATHIC YET EMPATHETIC EMAIL

  • Challenging Stakeholders
  • Difficult Replies

Testimonials

“Sunny tells stories for every learning point. Helps participants to remember. Looking forward to more courses by him such as minutes and email writing” 

– Aaron Chong, D & IS, Synapxe (Sept, 2023)

“My staff feel they have been very professional advised by Dr Sunny in the care and consideration in email communication. They have now seen email writing in a completely different light. Thank you.”

– Mr Lawrence Tan, Adviser, Careers Transition, Public Service Division

“Dr Sunny is effective in delivering the course and his depth of knowledge in this area has facilitated it to be smooth running and paced suitably for learning. He has also included examples for the ease of our learning and applicability of the concepts.”

– LTA  (Apr 2018)

Who should attend

All counter, frontline and staff officers who need to communicate messages must attend as a basic course in communication and correspondence.

Date

May 19 2025

Time

9:00 am - 6:00 pm

Location

Hotel Near MRT
(to be confirmed)
Category

Organizer

Chrisashley Tok
Phone
+6598774471
Email
chrisashley@academy-communication.com

Trainers

  • Chrisashley Tok
    Chrisashley Tok

    Chris specialises in personal development suites, from motivational workshops to psychological wellness programmes. She has curated many of the firm’s programmes on facilitation, mentoring, coaching and interpersonal communication. Her positive demeanour and easy-going personality endear her to her participants, especially undergrads and students. She is currently pursuing a Masters in Psychology under the firm’s scholarship.

  • Dr. Sunny Goh
    Dr. Sunny Goh

    Dr Sunny Goh has served in both the public and private sectors in his illustrious career, and is now a trainer-entrepreneur. He currently sits on the Board of Directors of six international firms across USA, Europe and South-east Asia, with businesses from leadership to IT. He has sat on both SAF Scholars Selection Board in Mindef and SPH Recruitment/Disciplinary Board in The Straits Times. He has trained cub reporters at the prestigious School of Journalism (later, Editorial Support Unit). He was previously a Council Member of the Singapore Red Cross and a mediator with the Ministry of Law.

    As a certified trainer, he specialises in conducting writing, personal development and leadership programmes. He has a PhD in Education and obtained certification in Educational Psychology conducted by the National Institute of Education, and several training in virtual learning modules under Quality Matters.

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