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Crisis Communication – How To Stay Calm And Communicate
Every organisation would have its fair share of crises – big or small. Sometimes, a crisis might be a small one but that doesn’t mean it does not deserve attention.
Apart from providing the specific instructions peculiar to the agency in question, there are sound principles to adhere to in order to ensure a smooth tide over.
Let OUR EXPERIENCED TRAINER explain how this can be done without letting your organisation or yourself down – and convert adversity into opportunity as well!
Objective
At the end of the one-day workshop, participants will be equipped with:
- an understanding of the media in order to manage it in a crisis situation;
- key considerations to develop a crisis-media strategy and response plan;
- skills to react to real-time crisis situations.
Outline
CRISIS CONTEXT AND CHARACTERISTICS
STAGES IN A CRISIS
- Ready
- Respond
- Recover
- Framing Drawer Messages
Who should attend
- Basic Communications or Project Officer
- Public Relations or Corporate Relations Officer
- Any person with a strong desire to know how to turn calamity into calm.
Testimonials
“You can tell that Sunny is not only lecturing, he has handled real-life crises, even at national level. Impressive!”
-Grassroots leader (Mar 2019)
“Sunny’s ability to draw up clear messages for a crisis is very effective.”
-Grassroots leader (Nov 2019)
“Wow… so many real-life examples!”
-Grassroots leader (Sep 2019)
“I am particularly keen to learn about media management in a crisis. Got it through this workshop.”
-Grassroots leader (May 2019)
Trainers
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Chrisashley TokChris specialises in personal development suites, from motivational workshops to psychological wellness programmes. She has curated many of the firm’s programmes on facilitation, mentoring, coaching and interpersonal communication. Her positive demeanour and easy-going personality endear her to her participants, especially undergrads and students. She is currently pursuing a Masters in Psychology under the firm’s scholarship.
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Dr. Sunny GohDr Sunny Goh has served in both the public and private sectors in his illustrious career, and is now a trainer-entrepreneur. He currently sits on the Board of Directors of six international firms across USA, Europe and South-east Asia, with businesses from leadership to IT. He has sat on both SAF Scholars Selection Board in Mindef and SPH Recruitment/Disciplinary Board in The Straits Times. He has trained cub reporters at the prestigious School of Journalism (later, Editorial Support Unit). He was previously a Council Member of the Singapore Red Cross and a mediator with the Ministry of Law.
As a certified trainer, he specialises in conducting writing, personal development and leadership programmes. He has a PhD in Education and obtained certification in Educational Psychology conducted by the National Institute of Education, and several training in virtual learning modules under Quality Matters.