It may seem innocent enough – writing an email to a stakeholder on a routine matter or small issue. Yet it is such complacency and lack of professionalism that usually get a writer entangled in all sorts of difficult consequences – including a potential lawsuit!
Email can be informal without being casual. Equally, it can be serious without being cold. Bearing good or bad news takes a certain style that tells the reader that you care without sounding condescending or offensive.
Let OUR TRAINER help you write polite and pleasant emails and provide your readers with a sense of satisfaction in the correspondence and subsequent communication.
Objectives
At the end of the one-day workshop, participants will be able to:
- Identify different types of email communication;
- Apply a good writing format;
- Provide reader satisfaction in reading the correspondence.
Outline
EMAIL CONTEXT AND COMMUNICATION
- complaint vs compliment
- the good, the bad and the ugly
AIM, AUDIENCE AND ACTION
- Purpose, Aim and Objective
- Good news versus Bad news
EMAIL WRITING SKILLS
- Content
- Structure
- Format
EMAIL ETIQUETTE
- language
- tone and mood
Testimonial
“My staff feel they have been very professional advised by Dr Sunny in the care and consideration in email communication. They have now seen email writing in a completely different light. Thank you.”
– Mr Lawrence Tan, Adviser, Careers Transition, Public Service Division
“Dr Sunny is effective in delivering the course and his depth of knowledge in this area has facilitated it to be smooth running and paced suitably for learning. He has also included examples for the ease of our learning and applicability of the concepts.”
– LTA (Apr 2018)
Who should attend
All counter, frontline and staff officers who need to communicate messages must attend as a basic course in writing and communication.
Trainer’s Profile
Sunny is a Trainer of Trainers (TOT) and has taught many writing courses to approach writing in a highly professional way, be it minutes or approval writing. He is currently a board director of five international firms where the art of written communication is a key to winning contracts, customers and confidence. He was a deputy military security chief and head of the International directorate in Mindef’s Defence Policy Office.
As a former desk editor in The Straits Times, he has trained media practitioners and reporters how to write sharper yet simpler stories, slogans and headlines. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.
As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly on social issues for the local and regional; mainstream and social media.