crisis management

Crisis Communication – How To Stay Calm And Communicate

Every organisation would have its fair share of crises – big or small. Sometimes, a crisis might be a small one but that doesn’t mean it does not deserve attention.  

Apart from providing the specific instructions peculiar to the agency in question, there are sound principles to adhere to in order to ensure a smooth tide over. 

Let OUR TRAINER explain how this can be done without letting your organisation or yourself down – and convert adversity into opportunity as well! 

 

Objective 

At the end of the one-day workshop, participants will be equipped with: 

  1. an understanding of the media in order to manage it in a crisis situation;
  2. key considerations to develop a crisis-media strategy and response plan;
  3. skills to react to real-time crisis situations.

 

Outline 

CRISIS CONTEXT AND CHARACTERISTICS 

 

STAGES IN A CRISIS 

  • Ready 
  • Respond 
  • Recover 
  • Framing Drawer Messages 

 

Who should attend 

  • Basic Communications or Project Officer 
  • Public Relations or Corporate Relations Officer 
  • Any person with a strong desire to know how to turn calamity into calm. 

 

Testimonials 

“You can tell that Sunny is not only lecturing, he has handled real-life crises, even at national level. Impressive!”  

  • Grassroots leader  (Mar 2019) 

“Sunny’s ability to draw up clear messages for a crisis is very effective.”  

  • Grassroots leader (Nov 2019) 

“Wow… so many real-life examples!”  

  • Grassroots leader (Sep 2019) 

“I am particularly keen to learn about media management in a crisis. Got it through this workshop.” 

  • Grassroots leader (May 2019) 

 

Trainer’s Profile 

Sunny has led a national level response team to a real-life crisis involving a number of government agencies. He has also chaired several crisis response sub committees and written advisories for the mass media.  He has also sat on the other side of the fence – as a trainer in the School of Journalism, he taught reporters how to ask the penetrating crisis questions. He is currently board director of five international firms where crisis communication is essential to winning contracts, clients and confidence.